DACHEON BREWERY
2025.06.11 · 배준형 · 한경부동산밸류업센터

DACHEON BREWERY
DACHEONRO BORYONGSI. SOUTH KOREA
컨셉적인 측면에서 개방감 있는 공간에서 차가운 금속 양조장 시설과 기존 건물의 철골 구조가 내부 시각적으로 많이 보여지는만큼 자칫하면 너무 무겁고 차가운 공간이 될 수 있기에 밝고 재미있는 공간과의 중간점을 찾는것이 공간 기획의 대척점이었고 기존의 마감들과 상반되면서 지역 브랜드 정체성이 담긴 따뜻한 톤의 색구성과 스테인된 목마감, 라탄, 곡선형의 디자인으로 풀어내어 공간 컨셉의 포지션을 잡아내었습니다.
시공적인 어려움은 건물의 노후도를 개선하면서 디자인 컨셉을 동시에 구현해야 했기에 예산 편성에 어려움을 겪었었고, 건물 방수, 외벽 징크 패널 설치, 대천브루어리의 특허 기술을 반영한, 대형 양조 시설과 운영을 위한 특수 설비 기계들을 설치하기 위한 시공이 유의했던 부분이었습니다.
Daecheon Brewery is a brand that invents ceramic balls using local mud by patenting them and contributes to the development of Daecheon Beach (Boryeong region).
To introduce the first flagship store as a brewery beer pub brand beyond the simple beer pub that they already run, the space planning began from a branding perspective before starting to design the space. We focused on organizing material of spatial design elements by analyzing the brand identity and regional characteristics in the concept.
The space was planned based on in terms of experience. It focused on developing content that consumers could experience spatially, not just drinking beer and going to the pub. Thus, the organized space program consists of a display space where you can experience brand products and local industrial media, an open beer tap counter, various types of seat designs where you can enjoy the space from a different perspective, and a brewery facility where you can experience and tour yourself from the inside.
In terms of concept, as the cold metal brewery facilities and the steel structure of the existing building are shown a lot internally in an open space, it can be too heavy and cold, so finding a middle point with a bright and fun space was the point of design planning. Contrary to the existing finishes, we have made a color scheme that middle of the tone between warm and cold as well as containing the local brand identity, also stained wood finish, rattan, and curved design were used to secure the position of the space concept
We had difficulties with budget and construction because the design concept had to be implemented at the same time while improving the building’s aging. Difficult parts are construction to install large brewing facilities and special equipment machines for Daecheon Brewery’s patented brewing technology so we have put tremendous effort into waterproofing the building’s interior and exterior as well as making items and furniture for only Dacheon Brewery
출처: 밸류업이노베이션 디자인사업부
한경부동산밸류업센터(landvalueup.hankyung.com)
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